This brief book is for anyone interested in business or anyone who plans to start their own. The business world has changed and business owners need to adapt to be able to cater to today's consumer. Today's consumer demands celebrity service and the feeling of respect from those they hire. Risky Business challenges mindsets from those who feel that business is a rough world and those with the hardest most no-nonsense attitude will succeed, it isn't the 20th century anymore, businesses will be dragged into the millennial world, kicking and screaming.