Content Management for Brands: A Guide to Creating and Managing Content with Helpful Resources You Can Use

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This ebook will teach you what a content manager is and what they do, how to set yourself up for success as a content strategist, how to develop a strategy that truly engages your customers, how to build a team of creatives to help with content development (yes, even on a budget!), what tools are necessary for your success, how to develop your career if you’re a writer who wants to become a content manager, and most importantly, helpful resources that you can actually use for your success.

This ebook is for:

Content managers who are looking for guidance and systems to do their jobs well

Business owners who need to develop a content strategy for their business with limited resources and personnel

Writers or aspiring content managers who want to understand more about the career so they can direct their resume toward their personal career goals

In this book you will learn:

What a content manager is and what they do

The first steps toward managing content for a brand or company, whether it’s yours or one you work for

How to develop a content strategy that meets your customers’ needs and directs traffic to your website

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